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Crispy Perfection
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Roots' Organic, Seed Oil Free Line Up

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Simple Ingredients
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Born Sustainable
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Made with Avocado Oil
Crispy Perfection

Crispy Collections

Snack Time Six Pack

Busy Mom Bundle

Family Favorite Fry Pack

Shop Our Full Collection of Crave-Worthy Seed Oil Free Fries

Roots Farm Fresh is an independent brand founded in 2022 and based in Brooklyn, New York. Every product in the collection is certified USDA Organic, produced in a permanently Big 9 Allergen-Free facility, GFCO certified at less than 10 ppm, and made with certified organic cold-pressed avocado oil — never canola, sunflower, soybean, or any seed oil blend. White potato products contain two ingredients: organic upcycled potatoes and organic avocado oil. Sweet potato products use the same organic avocado oil with a clean organic gluten-free coating.

Roots launched in 2024 as the first seed oil-free frozen fry in U.S. grocery and the first organic seed oil-free frozen fry. The full line includes classic cut fries, crinkle cut fries, waffle fries, potato wedges, potato tots, hash browns, sweet potato fries, sweet potato crinkle cut, sweet potato waffle fries, sweet potato tots, sweet potato hash browns, sweet potato toast, and sweet potato croutons. All products are BRC AA certified, Upcycled Certified, Vegan, Halal, and Kosher. For every pound purchased, Roots donates one pound of fresh organic sweet potatoes through the Buy-a-Pound Give-a-Pound program.

Available at Sprouts Farmers Market, Erewhon, Natural Grocers, The Fresh Market, Harris Teeter, and Kroger banner stores. Ships directly from rootsfarmfresh.com with free shipping. Same-day delivery available through Instacart.